Our goal was to improve the AusRegistry website. The old website was on Joomla, wasn't responsive and hadn't been re-designed in 10 years. There was no hierarchy to the information on the site, it had sprawled and grown organically over 10 years. The site was difficult to update and limited resources in the company had the skills required to update it. There was no flexibility in the template to allow the marketing department to create campaign pages.
We moved the website onto a WordPress content management system which allowed the team to manage the site quickly and free up resources within the team. The site had a full content review, items such as the notifications were moved permanently to the top of the site for easy access. Search was the main goal of the site, search fields were made more prominent and were featured on every page.
'Behind the Dot' magazine was the second goal of the site. It received its own section, featured prominently on the home page slider and relevant articles pulled through to the home page. We also placed better ads on high in bound traffic pages to maximise the magazines exposure.
Site before the change.
increase in session duration
increase in engagement
decrease in bounce rate
.au 2016 survey, every year AusRegistry runs a survey about the .au space. The below is an online version of the infographic we created for AusRegistry. You can see the live site here.
Supporting print collateral for the survey.
'Communities in Control' was another campaign page set up on the AusRegistry site. You can see the page here.
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